Tuesday 17 April 2012

Ombre Decay Shoot and Bella Howard Inspired Shoot

At the weekend I decided to collaborate again with Daniel Evans, the photographer who featured and shot a shoot in the magazine previously. As Danny is in charge of the Asos Marketplace, and takes a lot of the images for it, I wanted to create a shoot against a white wall that was bright, young and playful. I was looking through the work of 25 year old photographer Bella Howard who is gaining notority in the fashion world for her fun, playful and hipster style of shooting. Her style is free, young and fresh as she likes to capture nostalgic images, as if you were with a group of friends at a party. Her images make you feel as if you are there with the models. She uses polaroids, retro photography as well as digital images to create this. Therefore i wanted to re-create this style, so I rented a lighting kit and shot a few images inside my house. We set the lighting kit up inside my living room where the walls are mahogony. I also managed to do a few shot for the now DIY section of my Zine. I made ombre tights and socks, a studded collar and dip dye chalk hair and created a DIY tutorial to put within my magazine.


 
Bella Howard- collaboration with Jigsaw and Topshop





 
I was relatively pleased with the shoot, however the images had an orange tint for some reason, but easily edited in Bridge and Photoshop. As there was another shoot going on that day, there was about 8 people in my house and as we were in the living room as well as shooting in there, I think it made my model a bit nervous. I wanted the shoot to be more playful and for her to act more natural in front of the camera. We captured a few images which were in the moment, very similar to Bella Howard's work, but I feel it could have been a lot better. Nevertheless it was a last minute shoot and I am still happy with the images and feel that they will fit into my Zine quite well.
The second shoot which took place on Saturday was a shoot inspired by the Ombre and Orange trend. The images didn't need too much editing, but I took the saturation down of the background and left the colour of the clothing quite vibrant.
Today, however I attended my tutorial and my tutor said that these images and the sports location images weren't as strong as the other shoots I've done. They also didn't flow well with the rest of my magazine so she suggested they should be cut. I do agree, as it is a shame that the shoot wasn't able to take place at the abandoned hospital, although I do really like these images. I hand dyed the tshirt dress, tights and socks and was hoping to include them in the magazine in order to include the tutorials. This would also give an opportunity to see how they can be styled as well as created, so I may still leave this shoot in the magazine. Once everything is put together I can then edit and get second opinion once again. Another suggestion was to make a QR code for smart phones for my nail tutorials which means that the reader can easily visit the blog which runs along side the magazine. It was really easy to make, I just entered the website into the QR code generator and it gave me the code instantly. This was a really nice and professional touch.








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